Target audience

Definition: A particular group at which a product such as a film or advertisement is aimed at which they may need/want. These groups of people can be segmented in many different ways = demography

Quantitative audience research:

• When companies gather large amount of information e.g. over phone, face to face surveys 
• To make improve on marketing for products
• Normally done in big groups as its more reliable 
• Known as samples 
• Closed question survey e.g. paper questionnaire 
• Quantitative means numbers and best explained in graphs

Socio-economic status:

• Predict behaviour on how much people earn, where they live and their type of education
• Used to estimate what influences people may have
• Based on the class system

 Psychogrpahics:

• Used in film to know what audience they are targeting
• The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.

 Geodemogrpahics:

• Tell us about the type of people for marketing.
• Linked by age, gender and socio-economic 

 Age and Gender:

• Research in the age group target audience 
• 16-24 as they are young and impressionable

 Mainstream/Alternative/Niche Audiences:

• Mainstream = popular culture because of their social group
• Alternative = different from the mainstream because the opt for the second best, think outside the box. Will soon be mainstream.
• Niche = make up smaller part of culture unique interests that people don't know about or follow.

NRS social grade. The NRS social grades are a system of demographic classification used in the United Kingdom. They were developed over 50 years ago and achieved widespread usage in 20th century Britain. Their definition is now maintained by the Market Research Society.

TV Channels watched by Adults 16 to 34:

• The channels on the left have relatively small audiences, a low cost per spot and a high percentage of adults 16 to 34 watching their programmes. 
• The channels on the right have relatively large audiences, a high cost per spot and provide higher volumes of adults 16 to 34 per broadcast.
• The low cost per spot on some of the smaller channels provides the opportunity to show adults 16 to 34 viewers your advert multiple times for a relatively small budget.  
• The higher cost per spot on some of the larger channels enables advertiser to reach high numbers of adults 16 to 34 with a single broadcast.
• Adults aged between 16 and 34 represent one of the most profitable demographics available.
• Both men and women aged 16 to 34 consume a large amount of television.
• Much easier to promote and sell to this age group, to convince them to buy the item

TV Channels watched by Kids 12 to 15:

• The channels on the left have relatively small audiences, a low cost per spot and a high percentage of kids 12 to 15 watching their programmes. 
• The channels on the right have relatively large audiences, a high cost per spot and provide higher volumes of kids 12 to 15 per broadcast.
• The low cost per spot provides the opportunity to show kids 12 to 15 your advert multiple times for a relatively small budget.
• The higher cost per spot enables advertisers to reach high numbers of kids 12 to 15 with a single broadcast.
• As a child reaches adolescence, their ideas of society and the self are shaped around the media filtering through to their attention, from all angles, on a constant basis.
• Children aged between 12 and 15 watch on average three hours of television per day.

Why is it useful to put TV audiences into age groups?
It is useful because it makes it easier to clearly outline what can be shown on adult TV and kid TV. As well as this, it makes it easier to target the audience with adverts, and specific products that might appeal to them. Lastly, by splitting into age, it makes it easier to put certain ads on TV at certain times, as you will not really find a child watching TV late.

Website Targeting:

https://www.rolex.com/?s_kwcid=AL!141!3!191985283824!e!!g!!rolex&ef_id=WIkfmQAABB@iK@WV:20171201094234:s

• The person in the adverts are normally well dressed celebrities, this would encourage people to want to buy the look. It is for both genders, but the prices would lead me to believe that it is aimed at older adults, as they are rather expensive.
• The colours are generally quite plain and one coloured, with big writting, with a sophisticated font. 
• The layout shows the latest watch on a repeat video, attempting to make it appealing. And then below it shows of the classics.