Unit 2 - Pre-production and planning

Concept art: Concept art is a form of illustration used to convey an idea for use in films, video games, animation, comic books, or other media before it is put into the final product. Concept art is important because it give the guide lines for the feeling of the product/idea you are showing. It gives off the overall feel of the idea. Visualisation diagrams: Detailed drawing providing images of what the idea/product will look like, and how it may work.   Will have annotations, can be changed as the process goes on It is useful because it gives you the first basis of the idea of what the product/idea could look like. Allows you to have a main idea to go off of.  Flat Plans: Only get a flat plan with printout documents, such as a magazine or leaflet Runs off a template, that would be chamged Prototypes: A prototype is an early sample, model, or release of a product built to test a concept or process or to act as a thing to be replicated or learned fro...

Project managment is the role of ensuring that all aspects of a given production rin smoothly by overseeing a number of people/departments. The PM would ensure that deadlines are met and the brief is followed by liasing with and holding them to account (accountability). Project managment is the effective planning and running of project, from the idea point to the end product and evaluation. Planning requires an outline of the tasks, deadlines and milestones that will be required to manage the project efficiently. A product timeline schedule would need to be created for the creation of a meida product, to inlcude: Tasks that need to be done Deadlines for each task Milestones within the tasks and the overall project Gantt Chart: Uses horizontal bars to illustrate project completion dates, progress, milestones and dependencies Useful as it is simple and easy to create

Definition : A particular group at which a product such as a film or advertisement is aimed at which they may need/want. These groups of people can be segmented in many different ways = demography Quantitative audience research: When companies gather large amount of information e.g. over phone, face to face surveys  To make improve on marketing for products Normally done in big groups as its more reliable  Known as samples  Closed question survey e.g. paper questionnaire  Quantitative means numbers and best explained in graphs Socio-economic status: Predict behaviour on how much people earn, where they live and their type of education Used to estimate what influences people may have Based on the class system   Psychogrpahics: Used in film to know what audience they are targeting The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.   Geodemog...

Formal Briefs: Written documents  Technical and specific language  Focused/in depth Majority briefs are in this style  Informal Briefs: Can be straight forward e.g. chat over drink Non/limited documentation supporting No direct contractual agreement No specific requirements outlined initially Tend to be fleshed out at a later date Contractual Brief: Tasks are accepted under a legal obligation (signed document) The client's desires and deadlines outlined must be met Both the client and the media producer must abide by the brief Co-operative brief: Two or more media producers/production companies working together to meet the brief  e.g. film producers and a different post-production house Competition brief: The brief is advertised/given to multiple media producers  The producers don't have to pitch All the different producers create their product  The client then picks which one is best The reward is often just the p...

Ethical issues: Five whistle blowers reported more than two dozen animal deaths during the production of The Hobbit: An Unexpected Journey. A horse named Shanghai was hobbled (his legs were tied together so that he couldn’t move) and left on the ground for three hours because he was too energetic for his rider. After ward, in order to hide his rope burns for filming, his legs were covered with makeup and hair. Hobbling is an outright violation of the American Humane Association’s (AHA) guidelines. One horse was killed and another horse was injured after being placed with two highly strung geldings, despite concerns that the geldings would be too aggressive. Another horse was killed after falling off an embankment in a severely crowded paddock. When the horses were moved to the stables, another horse died after being fed large amounts of food that he wasn’t used to. The horse had shown signs of colic, an extremely painful illness. When the horses were moved ba...