Unit 2 - Pre-production and planning

Definition : A particular group at which a product such as a film or advertisement is aimed at which they may need/want. These groups of people can be segmented in many different ways = demography Quantitative audience research: When companies gather large amount of information e.g. over phone, face to face surveys  To make improve on marketing for products Normally done in big groups as its more reliable  Known as samples  Closed question survey e.g. paper questionnaire  Quantitative means numbers and best explained in graphs Socio-economic status: Predict behaviour on how much people earn, where they live and their type of education Used to estimate what influences people may have Based on the class system   Psychogrpahics: Used in film to know what audience they are targeting The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.   Geodemog...

Formal Briefs: Written documents  Technical and specific language  Focused/in depth Majority briefs are in this style  Informal Briefs: Can be straight forward e.g. chat over drink Non/limited documentation supporting No direct contractual agreement No specific requirements outlined initially Tend to be fleshed out at a later date Contractual Brief: Tasks are accepted under a legal obligation (signed document) The client's desires and deadlines outlined must be met Both the client and the media producer must abide by the brief Co-operative brief: Two or more media producers/production companies working together to meet the brief  e.g. film producers and a different post-production house Competition brief: The brief is advertised/given to multiple media producers  The producers don't have to pitch All the different producers create their product  The client then picks which one is best The reward is often just the p...

Ethical issues: Five whistle blowers reported more than two dozen animal deaths during the production of The Hobbit: An Unexpected Journey. A horse named Shanghai was hobbled (his legs were tied together so that he couldn’t move) and left on the ground for three hours because he was too energetic for his rider. After ward, in order to hide his rope burns for filming, his legs were covered with makeup and hair. Hobbling is an outright violation of the American Humane Association’s (AHA) guidelines. One horse was killed and another horse was injured after being placed with two highly strung geldings, despite concerns that the geldings would be too aggressive. Another horse was killed after falling off an embankment in a severely crowded paddock. When the horses were moved to the stables, another horse died after being fed large amounts of food that he wasn’t used to. The horse had shown signs of colic, an extremely painful illness. When the horses were moved ba...

Leveson Inquiry: The Leveson Inquiry was a public, judge-led inquiry. It was set up by Prime Minister David Cameron to investigate the press after journalists at the The News of the World were accused of illegally accessing the voice mail messages on other people's phones, without their knowledge or consent. They were also accused of bribing police officers. Some of those who had their mobile phones 'hacked' into in this way were celebrities, sports people and politicians. The News of the World was closed down by its owner, News International, when this information became public. Lord Justice Leveson, on the evidence presented at the Leveson inquiry, stated his recommendations on how the press should be regulated. They were: Newspapers should continue to be self-regulated and government should have no power over what newspapers publish. A new press standards organisation, with a new code of conduct should be created by the press industry. Legislation ...